The Journal
Plain writing on what actually works.
No jargon and no growth hacking nonsense. Just honest notes on what gets a business found and chosen online.
Getting found online
How people find a business before they ever reach its website, and what decides whether yours is the one they find.
- Why your website stopped bringing in customersYour website was fine when it launched. Now it does nothing. Here is what actually happened, and the honest fix.4 min
- What AI ready actually means for your websiteBusiness owners keep being told their site should be AI ready. Here is the plain version of what that means, and a ten minute test for your own site.6 min
- Your Google listing is probably costing you customersBefore anyone reaches your website, most people meet you on Google first. The little business box is the most-seen thing you own online, and most are a mess.3 min
Turning visitors into customers
What happens between someone landing on your site and picking up the phone, and the specific places it goes wrong.
- Most of your customers are on a phone. Is your site ready?Your website probably looks fine on your laptop. That is not where your customers are. Here is what breaks on a phone, and how to tell if yours does.3 min
- Your contact page is quietly losing you customersThe most expensive page on most websites is the one nobody thinks about. Here are the contact-page mistakes that turn ready buyers away, and the fixes.3 min
- Better in real life than they look onlineThe gap between how good a business is and how it looks online is where customers get lost. Here is why it happens, and what closing it is worth.3 min
- Three mistakes almost every trade website makesPlumbers, electricians, builders. Most trade websites make the same three mistakes, and each one quietly costs jobs. Here they are, with the fixes.3 min
What it costs and how we work
Honest numbers, and a plain account of how the studio works and why we stay on after a site goes live.
- What a digital marketing retainer costs in South AfricaPublished South African prices for social media, SEO, Google Ads and website care retainers, what each one buys, and the contract terms to check first.10 min
- Your web designer disappeared. How to get your .co.za domain backYour web designer vanished or will not hand over your .co.za domain, hosting or logins. How to get them back, step by step, and stop it happening again.10 min
- What we actually do, in plain wordsNo packages with clever names. We handle your website, social media, marketing and hosting for one monthly fee, and we stay on the job. Here is the whole thing.3 min
- What we built for a car dealership, and whyA car dealership site goes out of date within a week if nobody keeps it current. Here is why the build is the easy half, and running it is the point.3 min
- A car dealership, a chiropractor, and a preschoolThe businesses we work with have nothing in common on the surface. Underneath, they share one thing, and it is the whole reason our approach travels.3 min
- Why we stay on after launch, when most studios do notThe moment most website projects go wrong is the handover. Here is what happens to a site after it is built, and why we run them instead of leaving.3 min
- What a business website should actually cost in South AfricaHonest 2026 numbers on what a website costs in South Africa, from the build to the yearly running costs, and what to ask before you pay a deposit.12 min
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